Monday, March 23, 2009

Dove: Trying to do more than just make money.

I like Dove products anyways, but I am even more loyal to them because of the good deeds they try to do. I think these commercials are good because they make people aware. Our society has become too caught up on outward appearances and many people think poorly of themselves because of it, it's very sad. I think it's great that they have a fund to help boost young girls self-esteem and also let older women know that they are still beautiful too. Beauty comes in all shapes, sizes and colors and Dove highlights that. I think by doing this, they are trying to help a cause, and they are also creating a good brand image for themselves so I think it's a good marketing move as well as a good deed.
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