Monday, March 23, 2009

CK Jeans Ad

This ad was for Calvin Klein Jeans, but they never really even showed jeans, you don't know what it's about until the end when it says "Calvin Klein Jeans." However they give the commercial a steamy/sexy vibe, with the rain and people being wet and dancing provocatively, and as they say: sex sells. Perhaps they are marketing "sexiness," because people who want that will then associate sexiness with their product (jeans) and want to buy them.
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