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Ashley's Marketing Blog
Tuesday, March 3, 2009
Axe Body Spray
In class we talked about how males are using more products that were originally designed for females and vice versa, and Featherman mentioned how they have body wash for men now but you can't call it body wash because they won't use it then. Well it reminded me of AXE products because they have body wash and body sprays for men. This is a commercial that was on before Valentine's Day and they tried to market it in a way that it appears that if a man uses this product, women will be all over him and he will be as irresistable to them as chocolate would be!
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About Me
Ashley Youngers
Student at WSU, junior year. My major is Apparel, Merchandising, Design and Textiles. Go Cougs!
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