Yesterday I bought a dress at Armani Exchange, and it's amazing, but that's not the only reason I bought it. It was 50% off and for some reason that made me think that I needed it more than if it had been regular price. The regular price was $130 and at this point in my life I can't afford to spend that much on a dress, and even a dress whose full price is $60 I would normally find pretty expensive for my college-student-budget, but the fact that I was getting a $130 dress for $60 seemed to make the $60 seem like a really good deal.

I was talking with a friend who graduated with a marketing degree yesterday and mentioned the subliminal advertising video I previously posted on my blog about Derren Brown. He knew of the video and was absolutely fascinated by it and I thought it was interesting how apparently popular these things are.

Vitamin Water

I had a Vitamin Water the other day and they have little stories or things written on the side. Mine claimed all kinds of things about how amazing Vitamin Water is and exaggerated it's abilities greatly, and then at the end they admitted to exaggerating and said that they were really just trying to make a lame attempt at selling their product. I've noticed things like this on other products as well and I think that the strategy they are using is interesting. Are they trying to capture customers on the humor aspect of it? Are they trying to get people to trust them because of their honesty?

Marc Jacobs

High fashion ads are sometimes very strange to me. For example, what about these ads is going to make Marc Jacobs sell better? I suppose having a celebrity (Victoria Beckham) in them could have an effect, and simply getting his name out there. They're a little strange though because there is no product shown, so you don't know exactly what they're selling, and in some of them you can't even see his name so if someone is not familiar with Marc Jacobs they might not even know who the ad is for. This first one is kind of scary looking!

CK Jeans Ad

Dove: Trying to do more than just make money.

Axe Body Spray

Popular Slogans Over the Years

“A Diamond is Forever.” Created by N.W. Ayer & Sons, Inc. for De Beers, this slogan has been in use since 1948, ever since Frances Gerety, a young copywriter, dreamed up the famous line in her sleep. Thanks to the 1971 James Bond flick starring Sean Connery, this slogan remains etched in our minds—probably forever.

“They’re G-r-r-r-eat!” Back in the 1950s, Tony the Tiger growled his way into American consciousness with this memorable slogan for Frosted Flakes. Tony’s catchphrase has become one of the longest running and most recognized slogans in TV advertising history. According to AdAge.com, Tony the Tiger’s character has evolved over the years: he stands upright rather than on all fours, has traveled to more than 42 countries, and has a wife and a daughter.

“Gimme a Break, Gimme a Break” Since 1957, Kit Kat’s slogan has been “Have a break…Have a Kit Kat.” The commercials really took off in the ‘80s when boardrooms and newsrooms were shown breaking into song over a chocolaty wafer bar called Kit Kat.

“Rice-A-Roni, the San Francisco Treat” Probably the most famous jingle in American advertising history, the first Rice-A-Roni commercial aired in 1959 and turned a sleepy family business, the Golden Grain Macaroni Company, into a food powerhouse that was bought by Quaker Oats in 1986 for $275 million.

“Nothing Sucks like an Electrolux.” Beginning in the 1960s, the Swedish vacuum maker used this slogan to market its machines to an international audience. Many Americans believed the off-color slogan to be an error in translation. Rather than an idiomatic blunder, however, Electrolux’s campaign was an edgy pun.

“The Best Part of Waking up is Folgers in Your Cup” This line has been featured in every Folgers commercial since the 1960s. Throughout the years, the jingle has been rearranged and performed by many famous musicians, including Randy Travis and Aretha Franklin.

“Hey Mikey…He Likes It!” Created by the Doyle Dane Bernbach agency in 1972 to promote Life cereal, this commercial featured three brothers at a breakfast table daring one another to try a bowl of the “healthy” cereal. Little Mikey, who usually “hates everything,” dives in and quickly devours it, to his brothers’ amazement. When child actor John Gilchrist Jr. outgrew the role, an urban legend claimed he’d been killed by a lethal dose of Pop Rocks and soda. Hardly. He’s still alive and working in movies—as a grip.

“Don’t Leave Home Without It.” In 1975, Ogilvy & Mather created this slogan for American Express. The commercials were among the first to include celebrity cameos, including Jim Henson, Stephen King, and Jerry Seinfeld. In 1985, BBDO responded with “Visa, It’s Everywhere You Want to Be.” And not to be outdone in the plastic slogan war, in 1997, MasterCard brought the heat with “There are some things money can’t buy. For everything else, there’s MasterCard.” Priceless.

“Nothing Outlasts the Energizer. It Keeps Going, and Going…” Produced by DDB Chicago Advertising for Energizer since the 1980s, this is the ageless slogan that accompanied the cool bass-drum-beating, shades-wearing pink bunny that has appeared on more TV shows and movies than the Baldwins.

“By Mennen!” A remarkably successful slogan considering its blithe simplicity, Mennen’s ‘80s slogan accompanied by that three-note jingle proved to the world how easily we are drawn in by simple sounds, pleasures, and deodorants. Mennen is also known for manufacturing “Teen Spirit” deodorant, immortalized in an upbeat little jingle by Nirvana.

“Pardon Me, But Do You Have any Grey Poupon?” Created for Grey Poupon by Lowe & Partners in the 1980s, this ad campaign featured a gentleman eating dinner in the back of his chauffeured car. At a stop sign, another aristocrat pulls alongside the car, rolls down his window, and asks for a spot of the ole Poupon. The strangely effective commercial has been parodied countless times in the real world and in fiction, perhaps most memorably in “Wayne’s World.”

“I've fallen and I can't get up.” Beginning in 1987, Life Alert ran this campaign for senior citizens who experienced medical emergencies while alone. There have been enough allusions to this ad in pop-culture to warrant a list of its own, but Will Ferrell falling off a cliff in Austin Powers only to shout “Help! I’ve fallen down a cliff, and I can’t get up” is a fan favorite.

“This is your brain on drugs.” Launched in 1987 as a large-scale anti-narcotics campaign by a Partnership for a Drug-Free America, this PSA featured an egg (“This is your brain”) and an egg frying in a pan (“This is your brain on drugs.”)

“Be Like Mike.” Created by Bayer Bess Vanderwarker for Gatorade in 1991, this slogan motivated millions of driveway ballers to stick out their tongues and do their best Jordan. Michael Phelps said that this campaign had inspired him to greatness as a youngster. (“Growing up, I always remembered the 'I want to be like Mike' ads with Jordan.”)

“Beef. It’s what’s for dinner.” In 1992, in the face of declining beef consumption, Leo Burnett Worldwide came up with this memorable slogan (apparently recognized by over 88% of Americans) for The National Cattlemen’s Beef Association. Accompanied by music from the ballet “Rodeo” by Aaron Copland, this cultured campaign was long the bane of vegetarians everywhere.

“Snap into a Slim Jim” 1992 campaign featured wrestlers Macho Man Randy Savage and Ultimate Warrior yelling and ripping things while attempting to convince American kids that it was cool, and maybe even tough, to eat ConAgra’s snack of beef and mechanically separated chicken parts.

“Got Milk?” Created by Goodby Silverstein & Partners for the California Milk Processor Board, this campaign kicked off in October 1993 with a commercial about a history buff who receives a call to answer a $10,000 trivia question, “Who shot Alexander Hamilton in that famous duel?” Because of a mouthful of peanut butter, his answer is unintelligible and his chance at fortune is squandered. The ad, directed by Michael Bay (“The Rock,” “Transformers”), was named one of the ten best commercials of all time in a USA Today poll.

“Do the Dew” In 1993, Mountain Dew carved a niche for itself in the culture of “extreme sports," with commercials that featured daredevil stunts, juxtaposed with a bunch of teenage guys saying “been there, done that.” Coupled with its sponsorship of the X Games, Mountain Dew became popular with athletes and slackers alike.

“Once You Pop, You Can't Stop.” Procter & Gamble spent loads of cash getting this '90s Pringles slogan stuck in our heads. Who could forget these Stomp-esque ads, that convinced us that our chips didn’t have to come in bags to be percussive?

“What happens here, stays here.” R&R Partners’ 2003 TV campaign for the Las Vegas Convention and Visitor Authority featured various only-in-Sin-City scenarios (a newly minted bride dashing from her quickie wedding to a conference, etc.) and a sexy tag line that rapidly became part of the public lexicon, inspiring innumerable spoofs and even a romantic comedy starring Ashton Kutcher and Cameron Diaz.

“Hooray Beer!” Launched in 2006 by BBDO, Red Stripe’s ad campaign was big on the Internet, pointing out life’s little annoyances and letting the Red Stripe Ambassador (a stately Jamaican guy wearing a sash) “BOO” them: “Boo annoying children, Hooray Beer!”

Source:

The Best Advertising Slogans of All Time According to Digg Users

By: Rip EmpsonTue Sep 9, 2008 at 4:05 PM

This looks like an old ad which first attracted me to it. The phrase is interesting "for the many faces of every Eve" and I wonder what they mean by that. Does it mean that Maybelline can work for every occasion or that women have different "faces" or personalities?

I thought this advertisement was interesting, because at first it appears to be an ad for wine, but in fact it is not. It is somewhat misleading in this way and I think could attract the wrong people. They are actually a gold company and are looking for investors.

Marketing Professionals Affected by Subliminal Advertising

This video is a crazy example of how effective Subliminal Advertising is. It's amazing how exact their marketing ads were to the one that was primarily created!

Link: http://www.youtube.com/watch?v=ZyQjr1YL0zg

This ad was so strange but it definitely caught my eye. It is for Dolce & Gabbana's cruise line. I thought the mix of people was really weird, how the real models are very pale and pretty and then everyone else in the picture us super tan and old or overweight and the old lady with the young body builder was really weird too.
It accomplished it's purpose though since I have definitely remembered it.