Friday, May 1, 2009

Yesterday I bought a dress at Armani Exchange, and it's amazing, but that's not the only reason I bought it. It was 50% off and for some reason that made me think that I needed it more than if it had been regular price. The regular price was $130 and at this point in my life I can't afford to spend that much on a dress, and even a dress whose full price is $60 I would normally find pretty expensive for my college-student-budget, but the fact that I was getting a $130 dress for $60 seemed to make the $60 seem like a really good deal.
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I was talking with a friend who graduated with a marketing degree yesterday and mentioned the subliminal advertising video I previously posted on my blog about Derren Brown. He knew of the video and was absolutely fascinated by it and I thought it was interesting how apparently popular these things are.
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Vitamin Water

I had a Vitamin Water the other day and they have little stories or things written on the side. Mine claimed all kinds of things about how amazing Vitamin Water is and exaggerated it's abilities greatly, and then at the end they admitted to exaggerating and said that they were really just trying to make a lame attempt at selling their product. I've noticed things like this on other products as well and I think that the strategy they are using is interesting. Are they trying to capture customers on the humor aspect of it? Are they trying to get people to trust them because of their honesty?
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Monday, March 23, 2009

Marc Jacobs

High fashion ads are sometimes very strange to me. For example, what about these ads is going to make Marc Jacobs sell better? I suppose having a celebrity (Victoria Beckham) in them could have an effect, and simply getting his name out there. They're a little strange though because there is no product shown, so you don't know exactly what they're selling, and in some of them you can't even see his name so if someone is not familiar with Marc Jacobs they might not even know who the ad is for. This first one is kind of scary looking!

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CK Jeans Ad

This ad was for Calvin Klein Jeans, but they never really even showed jeans, you don't know what it's about until the end when it says "Calvin Klein Jeans." However they give the commercial a steamy/sexy vibe, with the rain and people being wet and dancing provocatively, and as they say: sex sells. Perhaps they are marketing "sexiness," because people who want that will then associate sexiness with their product (jeans) and want to buy them.
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Dove: Trying to do more than just make money.

I like Dove products anyways, but I am even more loyal to them because of the good deeds they try to do. I think these commercials are good because they make people aware. Our society has become too caught up on outward appearances and many people think poorly of themselves because of it, it's very sad. I think it's great that they have a fund to help boost young girls self-esteem and also let older women know that they are still beautiful too. Beauty comes in all shapes, sizes and colors and Dove highlights that. I think by doing this, they are trying to help a cause, and they are also creating a good brand image for themselves so I think it's a good marketing move as well as a good deed.
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Tuesday, March 3, 2009

Axe Body Spray

In class we talked about how males are using more products that were originally designed for females and vice versa, and Featherman mentioned how they have body wash for men now but you can't call it body wash because they won't use it then. Well it reminded me of AXE products because they have body wash and body sprays for men. This is a commercial that was on before Valentine's Day and they tried to market it in a way that it appears that if a man uses this product, women will be all over him and he will be as irresistable to them as chocolate would be!
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